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General InformationYahoo Publisher Network
Company Logo
OverviewThe Yahoo! Publisher Network (abbreviated YPN) is a beta network launched on August 2, 2005 by Yahoo!. As the service is currently in Beta, it is currently only accepting US-Based publishers. You must present your Social Security Number (SSN) or US tax ID number to get approval from YPN.
Website URLpublisher.yahoo.com
Wikipedia Articleen.wikipedia.org/wiki/Yahoo_Publisher_Network
Web Site Blogwww.ypnblog.com
Customer Supportapt.yahoo.com/contact_us.php
Yahoo Publisher Network
Official Forumapt.yahoo.com/contact_us.php
Other Forumsforums.digitalpoint.com/forumdisplay.php?f=47
Account Overview DemoOverview of the features for first time users
Program policiesYahoo! Publisher Network Privacy Policy
Advertising presentationYahoo Publisher Network
Web site content Yes, Content MatchBeta
Search Yes, Search in context (Y!Q) is also available. Y!Q is contextual search technology that analyzes the contents of the web page you're viewing and then gives you a list of search results directly related.
Mobile Content Yes, Yahoo! Mobile Publisher Services - mobile.yahoo.com/business/publisher
Feeds (RSS) Yes, publisher.yahoo.com/help/RSSAdLayout.php
Video No
Domains No
Alternate Ads what is this? No
Ad FiltersYahoo Publisher Network
Ad Filter by Advertiser Yes, you may block at domain and sub-domain level.
Ad Filter by Group Yes, you may block at domain and sub-domain level.
Ad Filter by Keyword No
Competitive Ad Filter (URL Blocking) Yes, you may specify up to 200 URLs to block at the domain and sub-domain level. Learn more
Ads TargetingYahoo Publisher Network
Contextual targeting Yes Yahoo! Publisher Network Ad Targeting allows you to identify the types of ads that you believe your visitors will find most appealing.
Placement targeting Yes, Yahoo! Ad Targeting enables you to target your visitors with ads based on specific interests. You can choose up to two sub-categories to apply to your web site.
Ad Placement LimitationsThere is no limit to the number of ad units you can place on a single page, but Yahoo Publisher Network do not recommend placing more than three.
Ad Preview No
Ad ReportsYahoo Publisher Network
Custom Emailable Reports No
Detailed Reports Yes, also ad performance across reports for all products are available. Performance Report shows number of impressions, clicks, click-through rate, CPM and revenue; and the Payment Report, which shows when and how much you were paid by the Yahoo! Publisher Network. You can also generate a report for each individual web page that ads are displayed on. Learn more
Advanced Reports Yes
Automatic revenue recommendations No, but Compliance Manager feature is available. It helps you pinpoint problems with the implementation of your Yahoo! ads, or problems with content on the same page as your Yahoo! ads.
Payment OptionsYahoo Publisher Network
Minimum Earnings Required$50 for PayPal option and $100 other methods of payment.
U.S. Dollar Checks Yes, publisher.yahoo.com/sell/PaymentOptions.php
Local Currency Checks Yes, in US only
Electronic Funds Transfer (EFT). Direct Deposit Yes, publisher.yahoo.com/sell/PaymentOptions.php
PayPal Yes, publisher.yahoo.com/sell/PaymentOptions.php
Western Union Money Transfer Service No
Rapida No
Other Payment Options Yes, Transfer revenue to your Yahoo! Search Marketing account
Display Ad OptionsYahoo Publisher Network
Ads Color Options Yes, available are 216 web safe colors. You can also create your own color using hexadecimal codes
Ads Fonts Options No
Languages SupportedYahoo Publisher Network
Arabic No
Bulgarian No
Chinese (simplified) No
Chinese (traditional) No
Croatian No
Czech No
Danish No
Dutch No
English Yes
Finnish No
French No
German No
Yahoo Publisher Network
Greek No
Hebrew No
Hindi No
Hungarian No
Indonesian No
Italian No
Japanese No
Malay No
Korean No
Norwegian No
Persian No
Polish No
Yahoo Publisher Network
Portuguese No
Romanian No
Russian No
Slovenian No
Serbian No
Slovak No
Spanish Yes
Swedish No
Thai No
Turkish No
Ukrainian No
Vietnamese No
Display Ad Formats (Ad Layout).
Text ads sizes
Yahoo Publisher Network
Text only ads Yes
728 x 90 Leaderboard Yes
550 x 250 Mega Unit No
550 x 120 Content Banner No
550 x 90 Content Banner No
500 x 250 Mega Unit No
468 x 180 Blog Banner No
Yahoo Publisher Network
468 x 120 Blog Banner No
468 x 90 Small Blog Banner No
468 x 60 Banner/Mini Blog Banner Yes
450 x 90 Small Content Banner No
400 x 90 Small Content Banner No
336 x 280 Large Rectangle Yes
336 x 160 Wide Rectangle No
Yahoo Publisher Network
334 x 100 Small Rectangle, Wide No
300 x 250 Medium Rectangle Yes
300 x 125 Mini Rectangle, Wide No
300 x 70 Mini Rectangle, Wide No
250 x 250 Square Yes
234 x 60 Half Banner Yes
200 x 200 Small Square No
Yahoo Publisher Network
180 x 300 Small Rectangle, Tall No
180 x 150 Small Rectangle Yes
160 x 600 Wide skyscraper Yes
160 x 160 Small Square No
125 x 125 Button No
120 x 600 Skyscraper Yes
120 x 240 Vertical Banner Yes
Image Ads SizesYahoo Publisher Network
Image Only Ads No
Full Page Ads. This Ad takes up the whole screen. No
728 x 90 Leaderboard No
468 x 60 Banner No
336 x 280 Large Rectangle No
300 x 600 Half Page Ad No
300 x 250 Medium Rectangle No
Yahoo Publisher Network
250 x 250 Square No
240 x 400 Vertical Rectangle No
234 x 60 Half Banner No
200 x 200 Small Square No
200 x 100 No
180 x 150 No
160 x 600 Wide Skyscraper No
Yahoo Publisher Network
150 x 50 Banner No
125 x 125 Button No
120 x 240 No
120 x 600 Skyscraper No
120 x 90 Button No
120 x 60 Button No
88 x 31 Micro Bar No
Link Units SizesYahoo Publisher Network
Inline Ads. Embed interactive text ads in your site content No
728 x 15 No
600 x 15 No
468 x 45 No
468 x 15 No
200 x 90 No
Yahoo Publisher Network
200 x 15 No
180 x 90 No
160 x 90 No
120 x 90 No
90 x 15 No
Other Custom Link Formats No
Video Ads SizesYahoo Publisher Network
728 x 90 Leaderboard No
468 x 60 Banner No
336 x 280 Large Rectangle No
324 x 275 No
300 x 250 Rectangle No
300 x 100 No
Yahoo Publisher Network
250 x 250 Square No
234 x 60 Half Banner No
200 x 200 Small Square No
160 x 600 Wide skyscraper No
120 x 600 Skyscraper No
Other Rich Media Ads No

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