Google Acquires AdMob

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Google signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob was founded in 2006 by Omar Hamoui. Over the past few years, Omar and his talented team have built a thriving company with great mobile advertising products.

For publishers of mobile websites and applications, this deal should offer better products and tools and more effective monetization of their content.

For advertisers who want to reach users when they are engaged with mobile content, this deal expects to bring better, more relevant ads and greater reach. It will also offer more interesting and engaging ad formats.